MasterCard invests in mFoundry

MasterCard has made an investment in mFoundry, the developer of mobile banking, payment and commerce solutions that created the Starbucks mobile payment system. MasterCard also seems to be interested in mFoundry's relationships with hundreds of banking institutions that have created their own branded apps. 

Intel Capital, Fidelity Information Services and Motorola Mobility also are said to be part of the funding round for mFoundry. Previous investors include PayPal and NCR. The list of backers illustrates some of the dimensions of the developing mobile commerce ecosystem, which includes mobile handset, payment clearing network, retailer terminal, mobile wallet and mobile advertising and marketing functions as well.

For the past five years mFoundry has been developing mobile banking applications for banks that typically enable users to check their balances and conduct other financial services from their phone.



Going forward, MasterCard wants to work with mFoundry to enable those applications to make payments at the register using MasterCard’s near-field communication (NFC) technology called "PayPass." MasterCard invests in mFoundry

U.S. Mobile Banking Grows 21% in 6 Months

There's a big difference between mobile banking in the United States, and mobile banking in many other countries of the developing world. In the U.S. market, mobile banking is mostly about offering consumers convenience and operating a bank at lower cost. In developing markets, mobile banking is primarily about the basic ability to transfer money safely and reliably between two people, or between a consumer bank account and a recipient organization.

In basic terms, in the U.S. market, mobile banking is about checking balances and moving funds between accounts. It is expected to become quite a bit more transaction oriented over time, but for the moment, it largely is a matter of information retrieval, with the modest addition of ability to move funds between a user's accounts.

Nearly 14 percent of the total U.S. mobile audience (32.5 million users) used mobile banking services in June 2011, up 21 percent from the fourth quarter of 2010.

Mobile credit card services saw an even greater increase, with 18.4 million mobile users accessing credit card information, up 23 percent from December 2010. Mobile auto and property insurance services also exhibited strong gains as 7.2 million mobile users accessed insurance information on their devices, a 19-percent increase. Mobile Banking App Usage in the U.S. Increases 45%

Mobile Financial Services Usage 3 Month Avg. Ending June 2011 vs. December 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens
Mobile Financial Services CategoryAccessed in the Past Month	Unique Mobile Audience (000)
	Dec-2010	Jun-2011	Percent Change
Banking Information	26,765	32,451	21%
Credit Card Information	14,931	18,356	23%
Auto or Property Insurance Information	6,041	7,169	19%
Brokerage or Stock Information	8,695	9,576	10%

Africa leads in mobile money deployment as users hit over 40 million | Mobile Money Africa

The United Nations Conference on Trade and Development (UNCTAD) says Africa is leading the trend with 51 mobile money systems in place, and as many as 37 of the deployments being in least developed countries (LDCs). Africa leads in mobile money

According to data from the GSM Association, some 109 such deployments had been implemented as of April 2011, spanning all developing regions. Only 11 of these are in developed countries, for perhaps logical reasons. 


Mobile payments systems that allow people to use their mobiles as a payment mechanism make the most sense in regions where banking and payments infrastructure is relatively undeveloped.

Africa is leading the trend with 51 mobile money systems in place, and as many as 37 of the deployments are in least developed countries, says the UNCTAD report.

Three broad categories of services now are coming to market. Money transfer services (domestic and/or international) are one type of application.

Payment services (for airtime top-ups, bills, salaries, and other goods and services) are a second type of application.

Use of mobiles to support financial services (savings, credit, insurance) are the third major type of application. Domestic money transfers, airtime and bill payments are the three most common services currently offered. You can view the report here. 

Mobile Wallet or Mobile Payment: What Wins in South Africa?

Sparring between contestants in competitive markets is not unusual. Neither are arguments that one or another approaches will not work, or that some approaches are "better." So it isn't unusual that a provider of one method argues the other methods "won't work" in a particular market


Standard Bank operates its own virtual currency "mimoney," which consists of a voucher number delivered to the recipient's cell phone using a text message. SMS. The bank has also teamed up with retailer Spar on a peer-to-peer money transfer service, in which SMS vouchers are redeemed at Spar stores throughout the country. 

Explosive growth in pre-paid money vouchers in South Africa has killed the mobile wallet as a viable payment instrument, says Herman Singh, CEO of Beyond Payments, a unit of Standard Bank.


Singh says that over R100 billion is generated in sales of prepaid airtime and electricity annually, while over 2.5 million money vouchers valued at over R4050 each, are created and redeemed every month in South Africa.

There are a couple of noteworthy angles here, including the use of a virtual currency mechanism and simple text messaging for communications, as well as the prepaid method of payment.

There is, to be sure, a clear argument that the leading developments in developed markets now are different than in developing markets. Mobile wallets and retail payments are bigger in developed markets because "banking and payments" are not "problems," while in developing markets these are key issues.

Likewise, the preferred communication technologies in developed markets are different from developing markets. Text messaging is ubiquitous for users of feature phones that are typical in developing markets. Other technologies are feasible in developed markets where smart phones rapidly are becoming the norm.

As a rule, mobile commerce, including both mobile payments and mobile wallet components, is a bigger issue in developed regions, while mobile banking--in particular remote payment--is a bigger opportunity in developing regions.

Pre-paid vouchers displace mobile wallet demand in South Africa