Friday, January 20, 2012

In-App or On-Site Commerce is the Ultimate Goal for Many Business Sites

Many observers would argue that the ultimate goal for providers of business and consumer voice services is to make voice and communications a feature of virtually every business application, and most consumer applications.

In the same way, many of us would argue that the ultimate goal for many business apps and sites is the ability to "sell things" directly from the site, which implies a payment mechanism.

Payment processing arguably is a lot easier when it is integrated with any application, rather than an external function. That is why the notion of "in-app" order and payment processing is so important. has created a new version of its software development kit that adds the payment feature to any mobile app.

Any app developer can download the SDK, integrate with their app (iOS or Android), and start accepting payments. There's no merchant account, and payments are deposited directly into a bank account or PayPal account. There are no monthly fees or setup fees, and app providers pay only when a customer conducts a transaction.

The fee is 3.5 percent of the transaction amount, plus 30 cents.

The new feature means any app can accept credit card payments. The feature could be used by any app to allow users to split the tab at lunch, pay a friend back for gas on that road trip, or make a craigslist purchase. introduces full payment system

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