Google Social Search Will Change SEO, Again

Not everybody will care, but Google's new "social" and "location" and "personal" approach to search is going to have some implications for the way search engine optimization gets done, not least of all because Google+ entries now apparently become part of the ranking algorithm. Google search gets more social

Instead of trying to figure out how to get sites to appear high up in organic search results, businesses will have to figure out how to attract real people to post information about them on Google. Google Search