Wednesday, January 18, 2012

Mobile Ad Impressions Growing Exponentially

In 2011, the InMobi mobile ad network saw 251 percent growth in mobile impressions globally. That is perhaps not unusual in rapidly-growing new businesses that have a small base to build on.

Given the rapid uptake of smart phones, and heavier use of smart phones for mobile web and mobile apps, InMobi also says growth of mobile impressions on smart phones was about 488 percent in 2011.

In North America, mobile impressions grew 366 percent while smart phone impressions grew 625 percent, inMobi says. 

Tablets also were a new factor, with tablet impressions increasing 771 percent year-over-year, to 11.2 billion. Review of 2011 mobile ad growth

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