Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010. Smart phone sales
Apple and Samsung were notable for their sales volume, other suppliers more notable for failing to match Apple and Samsung.
Profitability, more than anything else, now is shaping the global smart phone business, one might argue after considering the latest estimate by Strategy Analytics of market share in the global handset business.
Globally, Apple and Samsung have, over the last 12 months, surged to the top of the charts in terms of smart phone sales volume. In the past, the “smart phone” category has not been significant, as all devices were feature phones or basic phones.
As the market begins to shift to a smart phone buyer pattern, differences in firm strategy and execution have lead to a rapid change in market leadership.
Global smart phone shipments grew 54 percent annually to reach a record 155 million units in the fourth quarter of 2011, according to Alex Spektor, Strategy Analytics associate director. That apparently has proven to be a decisive change. Apple, Samsung dominate profits