Those blogs are used for a variety of business purposes, including the creation of content marketing that can be propagated on social media.
Some 70 percent of respondents say they use social media as a way of assessing what people think about a company.
About 61 percent say they use social media to prospect for new customers.
Breaking such forecasts out by firm size, some 65 percent of small business owners now publish a blog for their company, for example. Small business blogging