Today, Visa is a transaction network, but going forward the company will provide real-time offers, alerts and other tools to consumers. http://www.myvisaoffers.com/ And though Visa works with Google, PayPal and Isis, for example, that doesn't mean Visa might not emerge as a mobile wallet provider in its own right. Indeed, it appears that is precisely what Visa has in mind.
Separately, Visa and Gap have teamed up for real-time coupons under a program dubbed "Gap Mobile For You." With its network, Visa can see relevance—it knows where you are and what you bought—as well as fulfillment of an offer. Mobile wallet wars