Users also can add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions they already are following.
In addition, users can also use the trending tab to discover related content. Currents is highly social.
Google Currents is integrated with Google+ so users can share articles or videos twith their circles. Publishers can also associate their account with Google Analytics in order to increase their awareness of consumers’ content preferences, device use and geographic distribution.
“Currents” is a mobile app available on both Android and iOS devices. You can download the app here for either Android or iPhone devices.
The app was developed to allow publishers to display content in a magazine-style format, on tablets and smart phones with HTML5 compatibility.
Google says it has worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post and Fast Company.
The content is optimized for smart phones and tablets, allowing users to intuitively navigate between words, pictures and video on large and small screens alike, even if when offline.
Currents also has launched a self-service platform that gives publishers the flexibility to design, brand and customize their web content.
For example, if you’re a small regional news outlet, a non-profit organization without access to a mobile development team, or a national TV network with web content, you can effortlessly create hands-on digital publications for Google Currents, Google says.