Monday, December 12, 2011

Google the "Best" Content Marketing Platform?

“Google is quickly becoming the best platform for content marketers, argues Scott Maxwell, senior managing director and founder of OpenView Venture Partners.

Google Currents, for example, “pulls everything together for content marketers who want to easily distribute content to mobile,” he says. “Google Currents is a new application for Android devices, iPads and iPhones that lets users explore online magazines and other content with the swipe of a finger, and has launched with content from 150 publishing partners including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post and Fast Company.

Content is optimized for smartphones and tablets, allowing users to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline.

Users also can also add RSS feeds, video and photo feeds, public Google+ streams and Google Reader subscriptions already being followed. Uers also can use the trending tab to discover related content that matches their tastes.”

For content marketers, Google has added a self-service publishing platform that allows creators to pull content together and then to distribute it to Google Currents subscribers.

Not everybody will be convinced. “The average user is going to download the Currents app and, yup, write it off as a Flipboard clone (a content curation tool) ,” says Peter Smith at IT World. Flipboard clone?

“If you want a way to read RSS feeds, stick with what you've got,” he argues. “But if you're interested in a unique micro-publishing system (complete with Googly Analytics integration) and you're comfortable assuming your audience carries iOS or Android devices, then check out Currents.”

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