Tuesday, November 15, 2011

Why Google should buy Barnes & Noble — Tech News and Analysis

Google should acquire Barnes & Noble, argues Michael Wolf at Gigaom. For some, that will seem like another source of channel conflict. As Google has to be careful about the relationship between its Android licensees and its owned Motorola Mobility division, so Google might have to avoid further potential conflict if Google were to become the owner of a content retailer such as Barnes & Noble.

In principle, Google ought to be able to figure out ways to leverage that asset on behalf of the Android community, much as iTunes or the App Store or Apple's network of retail locations benefits Apple. Which is to say that highly-successful smart phone, e-book and tablet ecosystems seem at the moment to require a robust content offering. The Barnes & Noble asset could help with the commerce part of Android's business , as well.

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