Monday, November 14, 2011

Average U.S. Smart Phone Price Falls

Nearly two-thirds of U.S. smart phone buyers paid less than $200 for their devices during the third quarter of 2011 according to a recent study published by consumer-electronics researcher NPD. 

And much of that was driven by sales of the iPhone 4 and iPhone 3GS, which outsold competing phones from HTC, Motorola (NYSE: MMI), and Samsung despite their advanced age, NPD says.  Average Smartphone Price Falls Again In U.S.

The share of U.S. mobile handset sales that were smart phones reached 59 percent in the third quarter of 2011, an increase of 13 percentage points since the third quarter of 2010.

Based on the latest data from NPD’s monthly Mobile Phone Track service, average selling prices for smartphones have declined for four consecutive quarters, reaching $135 in the third quarter.
Among U.S. consumers who considered purchasing phones in the $200 to $250 price range, 64 percent ended up purchasing a phone for less than $200. Smart phone prices fall.

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