Thursday, November 10, 2011

The End of SEO as We Know It: Mobile is the Reason

Lots of observers note that traditional search is changing with the advent of social networks, mobile apps and other ways for people to find things without engaging with a traditional search engine application. Some would say that Apple's Siri voice recognition app is just the latest example of that trend.

That has implications for content marketers as well, a least in terms of how much time and effort to spend to search engine optimization, for example. 

In the future, it is argued, people often will bypass search altogether. Ask Siri to "find the closest Italian restaurant" and the result is based on your current location and data from Yelp. 

Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter.

At the very least, the importance of presence on local content sites will grow. As a result, savvy small businesses that don't rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places.

Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO, some will argue. Siri: This Is the End of SEO as We Know It |

The choices brands make might also change, to favor recommendation sites that are affiliated with certain app environments such as Siri. 

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