Tuesday, November 1, 2011

Google Tries to Provide More Ad Transparency

"Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you," says Susan Wojcicki, Google SVP, Advertising. Over the coming weeks, users will be able to learn more about ads served up to you by clicking the "Why these ads" link next to ads on Google search results and Gmail.

When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown.

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